Long-term approach
to the environment

The recession in 2008 and 2009 surprised many experts by not following the usual development of a financial downturn. Also on the environmental side, the crisis showed new features.

Usually, a recession means instant cuts in sustainability investments, in favour of hard economic decisions. This time, however, environmental spending and interest continued. One reason is that many governments used investments in sustainable projects as a means to meet the increasing unemployment. But the environment is also becoming an evident part of the everyday business life.

"The environment is an integrated part of Tetra Pak’s business proposition and that is something we have in common with many other global companies in other industries. The last two years, we have seen a rapid increase in customer demands for life cycle analyses and various retailer balanced scorecard metrics putting requirements on our package and processing offerings. Today, we work closely with our customers to meet these increasing demands and expectations", says Claes Du Rietz, Vice President Environment.

Water in focus
So, if climate change was the big question of the 00’s, what will be the main issue in the new decade? Claes Du Rietz replies instantly: "Water, more specifically the access to water. This will be of main concern especially in many important growing markets and Tetra Pak’s contribution will be to be able to supply processing and packaging solutions that take a sustainable approach to water consumption."