Smooth start-up in Turkey

Well-known for its Erikli brand of mineral water, Aslanoba Foods has been a key player on the Turkish bottled water market since the mid-sixties. With fruit juice consumption levels increasing rapidly in the country, the company’s owner, Hasan Aslanoba, decided to enter the JNSD market with their own brand of juices and nectars.

He chose to work with Tetra Pak in order to secure the success of the new venture. Besides choosing the Tetra Gemina Aseptic 1000 Square package as his main differentiator, he also wanted to create an exemplary green field project which would deliver a production base with competitive operational cost levels and top quality.

Positive consumer response
All the endeavours in the quality area paid off – Aslanoba Foods delivered on its promise of premium quality products which was validated by the very positive consumer response.

"We invested in a big factory, needed to set up processes, train staff, it was a huge task, this being a new area of business for our group. However, with the Start-up Solution we had an exceptional market entry – good quality levels, smoothly running operations and competent and moti- vated staff to make all that possible", says Hasan Aslanoba.

With premium quality products packed in a modern and functional package, and backed up by a reliable operation, Aslanoba Foods has every right to be optimistic about the future.