DeLaval is a market leader and trusted partner for thousands of farmers around the globe – providing integrated milking solutions that are designed to improve dairy production, as well as animal welfare and their overall quality of life.
In 2022, we updated our strategy to sharpen our focus and future-proof both DeLaval and our customers. Our revised strategy is built on our sustainability model and supports our vision to make sustainable food production possible.
At DeLaval, our vision is at the core of everything we do. We pride ourselves on our ability to provide dairy farmers around the world with innovative solutions to contribute to a successful dairy farming business.
As a company built on innovation, we constantly work to find ways of helping our dairy farmer customers do more with less by providing world-leading milking equipment and solutions. DeLaval offers highly efficient system solutions for milking as well as farm and herd management, animal traffic control, feeding, cooling and manure handling.
DeLaval customers can also choose from a wide range of services and consumables, including liners and tubes, farm supplies and original parts to ensure milk quality and animal health. By providing better conditions for animals, farmers can improve animal health and longevity while at the same time maintain or improve farm profitability. A healthy animal provides more milk, at a better quality and for longer.
We are active across the globe in over 100 markets and modern dairy farmers are increasingly drawing on automated solutions to drive efficiency.
Every time we help a farmer find a way to produce more milk from the same herd, we make food production more sustainable. This might involve introducing a new working method on the farm, a new parlour, better hygiene, more data to make better decisions, and the promotion of healthier cows to increase their milking lifetime.
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The dairy industry is shaped by global trends, which create both opportunities and challenges for DeLaval’s market. The current major trends include:
DeLaval Plus is a portal for an ever-growing set of cloud-based services that enable advanced farm management analysis and reporting. By drawing on the latest in data processing, farmers can ensure that their cows are healthy, well looked after, and milked efficiently, safely and sustainably. The portal is powered by DeLaval DeepBlue, which uses artificial intelligence to find patterns and trends in data from connected DeLaval farms all around the world.
“We’ve come a long way with farm data in recent years, but DeLaval Plus takes data insight to the next level by drawing on tens of millions of data points from around the world to empower farmers to make better everyday decisions,” explains René Kolbach, Business Development and Go to Market Manager. “DeepBlue will continue to evolve and better serve our customers as more farms and data points are connected globally.”
As of March 2023, DeLaval Plus had been launched in 8 markets around the world, with plans to introduce the portal to another 12 countries during 2023.
“DeLaval Plus will also support our dealers who are our essential business partners,” says Kolbach. “Enhanced analysis of the performance of DeLaval milking systems through DeLaval Plus will enable our dealers to better understand farmer needs and deliver an even higher level of service and more proactive support to their customers.”